Syed Shahzeb Shah, an entrepreneur from Kohat, Khyber Pakhtunkhwa, Pakistan, completed his education in KPK and developed his passion for the cosmetics and beauty industry through years of business experience.

His journey included valuable exposure and connections across Dubai, South Korea, China, and Saudi Arabia, and many more where he gained insights into international beauty trends, products, and customer preferences. Combining his education, international experience, and business knowledge, he founded his own cosmetics business.

Today, Syed Shahzeb Shah is recognized as a renowned cosmetics business owner in Kohat, KPK, committed to bringing quality and modern beauty products to his customers.

Upon her return to Pakistan, she decided to deepen her research and develop an inclusive beauty line tailored to the needs of South Asian skin, while adhering to global beauty standards.